Elon Musk, Martin Sorrell and how a CEO can drive perceptions of a business

Following an unscrupulous war of words with a British cave diver, Elon Musk is now being sued for libel. A fortnight ago he was seen smoking marijuana on popular internet podcast The Joe Rogan Experience – the following day Tesla, Inc. fell six per cent on the Nasdaq Stock Market. Musk is quite unlike anything we’ve ever seen before – he is a true celebrity CEO. He is a tech …

AI will create more jobs than it displaces – but will anyone be qualified for the new roles?

Humans rejoice! The latest story has it that, despite previous reports, the robots are not coming for our jobs. Sit back, relax and continue reading, safe in the knowledge that the boss probably isn’t going to replace you with some Terminator-esque employee before you can finish this article. A new report by the World Economic Forum has suggested that whilst artificial intelligence will displace some 75 million jobs globally in the …

How PR agencies prepare for client pitches

The media landscape is more competitive than ever before – not just in terms of there being such an extensive range of outlets to reach and engage audiences, but also in terms of the number of organisations vying to get their messages ‘out there.’ This is where PR agencies come into play. Truly standing out as a business takes creativity – a way of expressing ideas and facts that appeal …

Five questionable advances of AI in the recruitment industry

There has been much debate on whether AI will help or hinder your role. Whilst advances in social media, automation, financial services and information technology are proving invaluable to our rapidly advancing society, the recruitment industry is a touchy topic. The Harvey Nash annual HR survey found that 15 per cent of HR leaders were already affected by AI and automation, while 40% think it will impact them in the next …