Easter killer leaves Facebook wounded

Easter killer leaves Facebook wounded, but its 1.9 billion users will probably forgive and forget

In a week that was supposed to see founder and chief executive Mark Zuckerberg reveal his vision for Facebook, the social media behemoth once again found itself under intense scrutiny over its ethical and legal responsibilities. Only this time, any failure to react could cost the world’s biggest social network a lot more than a few negative column inches. The murder of Robert Godwin in Cleveland on Easter Sunday was …

Election 2017_ Why Recruitment's reaction is baffling (and naïve)

Election 2017: Why Recruitment’s reaction is baffling (and naïve)

by Paul MacKenzie-Cummins Yesterday it was announced that there is to be a general election in June. Yet take a read of any of the recruitment press and the news would appear to have been a surprise to many within the industry followed by a collective sense of naivety too. The overriding message from recruiters was this: The labour market needs to be made a political priority in the June …

5 things that get Journalists interested in your business

5 things that get Journalists interested in your business

If you think that your InBox gets filled with a plethora of unsolicited and unwanted emails, spare a thought for journalists. Each day, they receive countless numbers of emails from PR people (yup – people just like us) ‘selling’ their clients’ stories in a compelling way in a bid to get them seen and heard by their target audience – a task which is easier said than done. Getting your …

No comment_ Knowing when and what to say when crisis strikes

No comment: Knowing when and what to say when crisis strikes

What springs to mind when you hear ‘no comment’? If you’re like us, ‘Guilty!’ is the first thought. In spite of their brevity, those two words give rise to all manner of suspicion, leading you to believe the speaker has something substantial to hide – or doesn’t actually care. You might think it can’t happen to you, but the irony is that the more press coverage you get and the …

Why 80% of readers not get past the headline_

Why do 80% of readers not get past the headline?

We are the first to admit that we have been guilty of under-appreciated the power of a headline when we’ve written in the past. Many times we have drafted what we believe to be a clear, well-informed piece only to have our lacklustre headline brought to the forefront of our attention. You could have a literary masterpiece on your hands, but it means very little if a mediocre headline makes your …

What makes people read your blog_

What makes people read your blog?

Your blog, whether on your company website or LinkedIn Publisher page, needs to address the needs of your audience. It needs to answer two questions (and excuse my language in advance) – ‘Why should I give a crap about what you have to say?’ and ‘What’s in it for me by reading your post?’ Fail to understand how to answer either of these two things and your beautifully crafted blog …

Will anyone actually care if you win prestigious awards_

Will anyone actually care if you win prestigious awards?

Clients often ask us if they should bother going for a recognition award. Often, it’s modesty holding them back – sometimes a lack of confidence or a case of imposter syndrome, a belief that they’re not ‘up there with the best’. Others, who are more confident of their chances of winning, still wonder: ‘is it really worth my time and effort?’’ With the winners of the Wales HR Awards 2017 …

Stop faffing around when deciding whether to do PR or not, just get on with it

Stop faffing around when deciding whether to do PR or not, just get on with it

by Paul MacKenzie-Cummins   I read a great interview in The Telegraph over the weekend, the title of which I have blatantly plagiarised and attributed to this article. The interview was with Patrick Drake, co-founder of HelloFresh – the fresh food delivery company. The company was set up in 2011 and grew from a customer base of 10 (made up of family and friends!) to over 10 million today, yet …