_We need PR._ But do you, really_ If so, do you know why_

“We need PR.” But do you, really? If so, do you know why?

It’s something that most PR’s will experience: you’re at a business event and talking to various people in the room and the question of What do you do? is an inevitability – usually within the first thirty seconds of meeting someone. Of course, I respond with I work in PR, but what surprises me is the number of people who reply with We used to do PR, but we didn’t …

How to get media attention for your start up

How to get media attention for your start up

According to the latest Companies House data analysed by the Centre for Entrepreneurs (CFE), there were a record number of new start-ups in 2016 – 657,790 to be exact. The allure of the entrepreneurial life is clearly one many have succumbed to. But while it’s good to know you’re in good company, how do you get your start up noticed when there are so many competitors in the same space? …

5 things that can kill your brand

5 things that can kill your brand

The most important thing you can do to secure your success as a business is to build a robust brand. The second is to try not to kill it in the process… A strong brand helps you build trust, differentiate you from competitors and attract and retain more engaged employees. So if you’re like most businesses, it’s not something you want to jeopardise. Here are 5 things that could ruin …

June edition of IMPRINT out now-1

June issue of IMPRINT magazine is now available to download

The June issue of IMPRINT magazine is now available to download, read and share. In this issue: 5 creative ways to engage journalists Why winning awards is good for business Is your website really working in your favour? How the client/PR agency relationship really should work How writing LinkedIn Pulse articles boosts your brand Why some businesses need to shut down their Twitter and Facebook accounts Are you boring or …

Employee advocacy_ Great for employer branding or just another box to tick_

Employee advocacy: Great for employer branding or just another box to tick?

In today’s ‘tick box’ culture, it can be tempting for businesses to dismiss yet more new initiatives that promise the world but increase the burden on HR. But with the latest Edelman Trust Barometer finding that 52% of consumers trust standard employees more than CEOs, employee advocacy is one practice you should invest in. Employee advocates can be invaluable in promoting your brand and are most probably your best source …

5 highly effective ways to promote your blog content on Facebook

5 highly effective ways to promote your blog content on Facebook

Why do you create blog content? If you’re going about it the right way, it should be to distribute valuable, relevant information that attracts more of your target audience to your brand. With nearly 2 billion monthly users worldwide and 50 million small business pages, it makes sense that you use Facebook to help you get your content out there. But if you’re reading this and haven’t done so much …

June edition of Recruiters IMPRINT

June edition of Recruiter imPRint out now

The June issue of Recruiter imPRint is now available to download, read and share. In this issue: Record number of agencies sees drive for PR Content cheats: How to repurpose your old content in a new way Top tips to help you write high-impact thought leadership articles for LinkedIn 5 highly effective ways to promote your content on Facebook Five agencies, five great PR outcomes How your agency’s blog can …

The two most powerful ways to boost your recruitment agency profile

The two most powerful ways to boost your recruitment agency profile

There are currently 29,000 recruitment businesses registered as trading companies in the UK right now. That’s a huge number for any industry, but if you’re one of the newer players in the game just how do you get your voice heard above the increasingly audible noise? We have worked with over 70 recruitment businesses, job boards and suppliers to the recruitment industry and while each has their own unique voice, …

Is it ever OK to repurpose your content_

Is it ever OK to repurpose your content?

We all know someone who tells the same stories, over and over again. Repetition is boring. And so we would never encourage you to repeatedly share the same content ad infinitum – that would be plain lazy and counter-productive to our goals to get you seen and heard. Repurposing content, on the other hand, could prove to be a very lucrative part of a wider content strategy – if you …