How to get greater mileage from your media exposure

How to get greater mileage from your media exposure

There is an oft over-used phrase that people use when talking about PR – “today’s news is tomorrow’s fish and chip paper”. Back in the 1990s when I started in the media, that was certainly the case. But in an age of social media and t’internet, the crumbs you leave today can still be found days, weeks and years down the line. So, when it comes to the media coverage …

PR Account Manager role Clearly PR Bath

PR Account Manager vacancy

Clearly PR & Marketing Communications is looking for an experienced and ambitious Account Manager to join its team. This is a newly created position following a period of rapid growth and a number of new client wins. The successful applicant will need to hit the ground running and have a solid grounding in PR gained either agency side or in-house. Based in the picturesque Bradford on Avon, just a stone’s …

resigning in style

Resigning in style – lessons from the Conservative party.

by Jack Buckley Someone once told me that if you can’t say something nice, say something clever but devastating. Niceties now exhausted, Boris Johnson and David Davies, key leaders behind the UK’s Brexit strategy, have now hit the latter stage – clever and devastating. Regardless of your views on Brexit, the effectiveness of these two, or even whether they should have been in government in the first place, one thing …

Why some PR agencies should never manage their clients’ social media

Why some PR agencies should never manage their clients’ social media

For any business, no matter how large or small or the sector in which they operate, social media is an essential part of the marketing arsenal. It used to be called ‘social media marketing’ but today we categorise it as a key component within ‘digital PR’. At a time when corporate reputations can be built and crushed in an instant, social media’s role within the promotional mix cannot be understated. …

What brands can do when their identity is hijacked

What brands can do when their identity is hijacked

Branding. Arguably, it’s the most important part of your business, and one the company never really stops working on. After all, if you don’t know who you are, how can you tell your customers about why they should buy from you, and buy into you? At one time or another, your brand image might not only be skewed from its original identity, but also adopted or hijacked by competitors, or …

Top Social Media Stories of the Week

Top Social Media Stories of the Week

1. Instagram’s redesigned Explore tab is the newest social media time-sucker  The app will rely on artificial intelligence to organize the new suggested content. It’s currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness, and Animals.  Read more: Mashable  2. NHS will ‘ramp up’ children’s mental health care to deal with social media fallout  NHS Chief Executive has …

Clearly interviews_ Dutch Ambassador, Simon Smits

Clearly interviews: Mumsnet Founder, Justine Roberts

Paul MacKenzie-Cummins and Kara Buffrey from Clearly PR & Marketing Communications recently interviewed the Founder and Chief Executive of Mumsnet. Justine Roberts was about to address the Cardiff Business Club and we were granted a great opportunity to speak with her beforehand to get her insights on her fantastic business and her journey to the top of her industry. Here’s what she had to say.   Mumset is fast-approaching 20 years, but what prompted …