10 of the best PR quotes for PR profs

10 of the best PR quotes for PR profs

1 “Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington 2 “If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein 3 “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay …

Story pitching tips from The Times

Story pitching tips from The Times

On 22nd March, I attended the Best practices in Science Communication event held by the Chartered Institute of Public Relations at their head office on Russell Square. Among the speakers was Tom Whipple, Science Editor at The Times. Science communication is a particular interest of mine, having previously worked with such clients as the Society for Endocrinology and the British Fertility Society. I had recently met with an editor of …

The biggest cost of a cyber attack is your reputation

The biggest cost of a cyber attack is your reputation

The iCloud hack of 2014, which saw private images of well-known celebrities readily available online for all to see, along with the Sony and Ashley Madison hacks in 2014 and 2015 respectively, were the first cases of cyber attacks that made the headlines. In all cases there was a detrimental impact on the reputation, customers and the bottom line of the organisation. But it was the TalkTalk hack of October …

IMPRINT MASTHEAD

Clearly launches new online magazine

We have always been great advocates of sharing best practice. Trouble is that not everyone really ‘gets’ what PR is all about. But that’s not a problem. You don’t necessarily need to know the ins and outs of what PR is – you just need to ‘get’ what it can do for your organisation. Simply put, PR: Builds your brand Positions you as the service or product of choice in …

Make your media coverage go further

How to make your media coverage go further

We all love to see our organisation’s get in the media. It’s a great endorsement that people are genuinely interested in your business, what you do and what you have to say. But after today’s newspaper becomes tomorrows fish ‘n chip paper, how can you extend the lifespan of your hard fought coverage (and securing great coverage in today’s media is tough)? Short of printing a copy of your coverage …

Think you’re a market leader_ Err, OK

Think you’re a market leader? Err, OK

by Paul MacKenzie-Cummins I’m a writer, I’m a PR too and I love the way in which we use language to create certain emotional attachments to brands and individuals. But when did ‘business’ become so vain? Market leaders Open the business pages of pretty much any regional newspaper or trade publication and you will be met with a plethora of new stories featuring companies that are ‘market leaders’. To give …

Get more shares for your social media posts-2

How to get more shares from your social media posts

by Paul MacKenzie-Cummins Social media’s primary goal is to build your organisation’s online branding and drive traffic to your website. It takes time – time to source and produce content in the first place and time to achieve the desired results. But chances are you may not be getting as much traction from each piece of content that you are producing as you could be. If social media forms part …

So you want your business to famous_ Get these things right first

So you want your business to be famous? Get these things right first

by Paul MacKenzie-Cummins It’s something that most PR’s will experience: you’re at a business event and talking to various people in the room and the question of What do you do? is an inevitability – usually within the first thirty seconds of meeting someone. Of course, I respond with I work in PR, but what surprises me is the number of people who reply with We used to do PR, …

How mumbo jumbo is killing recruitment’s reputation

How mumbo jumbo is killing recruitment’s reputation

Mitch Sullivan is a recruiter. That’s the title he has on his LinkedIn profile because that’s what he does. He’s not a specialist in the intersection of work and technology, nor is he leveraging unparalleled industry expertise to form a perfect marriage between clients and candidates (these are both actual job descriptions used by recruiters). Short of holding him up as some sort of trendsetter, it does seem that Mitch’s …