So you want your business to famous_ Get these things right first

So you want your business to be famous? Get these things right first

by Paul MacKenzie-Cummins It’s something that most PR’s will experience: you’re at a business event and talking to various people in the room and the question of What do you do? is an inevitability – usually within the first thirty seconds of meeting someone. Of course, I respond with I work in PR, but what surprises me is the number of people who reply with We used to do PR, …

How mumbo jumbo is killing recruitment’s reputation

How mumbo jumbo is killing recruitment’s reputation

Mitch Sullivan is a recruiter. That’s the title he has on his LinkedIn profile because that’s what he does. He’s not a specialist in the intersection of work and technology, nor is he leveraging unparalleled industry expertise to form a perfect marriage between clients and candidates (these are both actual job descriptions used by recruiters). Short of holding him up as some sort of trendsetter, it does seem that Mitch’s …

Does PR actually generate ROI_ Yes!

Does PR actually generate ROI?

[Highlight an area of text you like and share it on Twitter or Facebook in one easy click…simples!]   It is the question that all potential new clients ask us and the response we give tends to take many of them by surprise. Yet PR really does positively impact on the bottom line of the business…and in a big way. Most of you will have done some form of marketing, …

Feb issue of Recruiter imPRint out now

The February issue of Recruiter imPRint is out now

[Highlight an area of text you like and share it on Twitter or Facebook in one easy click…simples!]   The February issue of Recruiter imPRint is now available download, read and share online. In this issue: 8 of the best leadership articles from the last two weeks Why your beautifully crated press release is doomed to fail How mumbo jumbo is killing recruitment Can professional qualifications boost the profile of …

Your personal brand is as important as the business you represent

Your personal brand is as important as the business you represent

[Highlight an area of text you like and share it on Twitter or Facebook in one easy click…simples!]   While the marketing and public relations teams will be working hard to promote the organisation’s ‘brand’ to its various stakeholders, it is the people at the very top of the organogram whose influence is exerted most. Yet too many business leaders shy away from working on their own personal brand despite …

Why your beautifully crafted press release is destined to fail

Why your beautifully crafted press release is destined to fail

[Highlight an area of text you like and share it on Twitter or Facebook in one easy click…simples!]   The media are a ruthless bunch, and quite right too. In today’s content-obsessed 24-hour news cycle, many journalists and editors can find themselves inundated with literally hundreds of emails every day. Indeed, it is not unusual for editorial teams to receive upwards of 20-30 emails from various PR agencies and businesses …

Clearly in the news

Clearly in the news: Sales alone will not drive business growth

The following appeared in Recruitment International and OnRec today:   Sales alone will not drive recruitment agency growth: Only 1 in 25 recruiters actively marketing their agency ‘brand’ UK recruitment businesses are depending on the ability of their consultants to win new business and drive growth in the short term rather than building their brand for long-term gain, according to a recent poll conducted by recruitment industry specialists Clearly PR …

Marketing to Millennials_ What exactly do they want_

Marketing to Millennials: What exactly do they want?

[Highlight an area of text you like and share it on Twitter or Facebook in one easy click…simples!]   by Bethan Jones-Arthur Ah, Millennials. Characterised in a short sentence (by Wikipedia) as ‘a person reaching young adulthood in the early 21st century’, this group apparently mystify marketers. What can we possibly give to millennials to make them like us? What’s too dismissive, what’s too cheesy, what on earth do they …