Recruitment industry hits record number of start-ups in a single year new figures reveal

Recruitment industry hits record number of start-ups in a single year new figures reveal – despite fears job market may be stalling

An average of 818 new agencies registered each month since January, with the total number of agencies trading in the UK now at a record 35,275 The number of newly registered recruitment agencies in 2017 has risen at its fastest ever rate, with 9,001 started since January, according to the specialist PR firm for the Recruitment industry, ClearlyPR. Using data obtained under a Freedom of Information Request from Companies House, …

PR in 2018_ What to expect

PR in 2018: What to expect

So, what will be the key trends in PR over the next 12 months? Content, content, content. But we’re not just talking about creating content to showcase to audiences; rather, it will be interactive, personal, and responsive to the needs and wants of those audiences. The pace of technological change has been such that most of us in PR have, if we’re honest, struggled to keep up with. But the …

GDPR is arse-about-face, but businesses can work this to their advantage

GDPR is arse-about-face, but businesses can work this to their advantage

by Paul MacKenzie-Cummins May 25th is a date that is forever etched in my mind. It is the day of the Miracle in Istanbul – perhaps the most incredible footballing comeback the game has ever witnessed. As an avid Liverpool fan stood in a tightly packed pub in the city’s centre watching my beloved team take a hammering before overturning a three-goal deficit to beat AC Milan and lift their …

Think you need PR_ You might, but then you might not

Think you need PR? You might, but then you might not

We were recently contacted by a potential client who said that they need appoint a new PR agency before the end of the year, because they’re “looking to make a big push” in 2018. All very well, we thought, that is until we probed for more information. The most obvious question is why they opted on PR for this, followed by what they expect to get in return for their …

INFOGRAPHIC_ 6 ways to gain more Twitter followers

INFOGRAPHIC: 6 ways to gain more Twitter followers

Despite the headlines and rumours of all not being particularly well, the wee blue bird still has some life in it yet. From our perspective, Twitter’s influence as an influencer platform for organisations and individuals shows no sign of slowing down. However, the one challenge many users still face, is knowing how to build their audience (or following) in the right way. It is, however, easier than you think…providing you’re …

The difference between PR and Marketing

The difference between PR and Marketing

If you are charged with the promotion of your business, it is important to understand the mix of options available to you – the key elements of which are PR and Marketing. But the difference between the two isn’t always easy to explain and the lines are blurred. So, to help you, we’ve broken the two disciplines down in a clear and concise way that will leave you in doubt …

Five PR books for your Christmas stocking

Five PR books for your Christmas stocking

As we edge a little closer to the festive season, many of us will take this time away from the office to relax and read – some will take this as an opportunity to sharpen their PR skills in advance of the new year ahead. There is a plethora of PR books out there and a wealth of great titles to choose from. To narrow the field, we’ve isolated those …

5 things that will annoy journalists (and ruin any chance of media attention)

5 things that will annoy journalists (and ruin any chance of media attention)

With more media outlets than ever before and even more organisations vying to get their message seen, heard and read, it’s getting harder to win the attention of journalists and generate the media coverage you want. However you approach journalists with your pitch, there are a few things that will destroy your chances of getting even a sniff of coverage. Here are 5 things you need to avoid when doing …

7 deadly phrases that kill brands

7 deadly phrases that kill brands

The job of PR people like us is to manage the reputation of the clients that we represent. But we have to admit, there have been times when clients have used certain phrases that quite frankly have wound us so much that we’ve had to bite our tongues before we got ourselves fired. There is, however, a more serious side to this annoyance and that is the damage it does …