The two most powerful ways to boost your recruitment agency profile

The two most powerful ways to boost your recruitment agency profile

There are currently 29,000 recruitment businesses registered as trading companies in the UK right now. That’s a huge number for any industry, but if you’re one of the newer players in the game just how do you get your voice heard above the increasingly audible noise? We have worked with over 70 recruitment businesses, job boards and suppliers to the recruitment industry and while each has their own unique voice, …

Is it ever OK to repurpose your content_

Is it ever OK to repurpose your content?

We all know someone who tells the same stories, over and over again. Repetition is boring. And so we would never encourage you to repeatedly share the same content ad infinitum – that would be plain lazy and counter-productive to our goals to get you seen and heard. Repurposing content, on the other hand, could prove to be a very lucrative part of a wider content strategy – if you …

Is anyone listening_

Is anyone listening? Why podcasting is fast becoming the new way to tune into your audience

Podcasting has seen an exponential growth over the past year and is quickly becoming one of the most accessible and cost-effective marketing tools available to businesses. The term ‘podcasting’ is a portmanteau of ‘iPod’ and ‘broadcasting’, describing the increasing wave of audio and visual media files available for download via the internet. According to the RAJAR Midas Winter report 2016, 4.7 million adults in the UK listen to podcasts compared …

Recruitment industry growth continues

Recruitment industry growth continues

900 new recruitment businesses set up shop so far this year lower than in 2016, but it’s too early to suggest a possible slowdown in 2017 The number of new recruitment agencies that opened their doors in the first four months of 2017 reached almost 900. But although the rate of growth marks a slowdown compared to 2016, this number is expected to rise after the General Election, according to …

May edition of IMPRINT out now

Latest edition of IMPRINT out now

The May edition of IMPRINT, our in-house magazine aimed at providing practical PR insights to marketers and business leaders, is available to download, read and share now. In this issue: How to turn your people into brand ambassadors There’s more to PR than meets the eye Using events to create a buzz for your new product or service launch How to seduce top talent to work for you How to …

How to get your team on board with your marketing strategy

How to get your team on board with your marketing strategy

by Paul MacKenzie-Cummins I recently attended a one-day seminar of business leaders and one of the biggest challenges they said they face is trying to get their teams to buy into and help support their organisation’s marketing efforts. Your people are the holders of expert knowledge in their fields – they speak to customers every day and really understand the challenges they are facing. Using that expert knowledge in your …

PR today isn’t all ‘fanny-ing about with press releases’

PR today isn’t all ‘fanny-ing about with press releases’

The notions of PR expressed in the likes of the Bridget Jones film are about as outdated as the fashion of the 90s when the movie first aired. These days, PR is about much more than issuing press announcements and hoping for widespread publicity. The Chartered Institute of Public Relations define it like this: ‘Public Relations is about reputation – the result of what you do, what you say and …

Easter killer leaves Facebook wounded

Easter killer leaves Facebook wounded, but its 1.9 billion users will probably forgive and forget

In a week that was supposed to see founder and chief executive Mark Zuckerberg reveal his vision for Facebook, the social media behemoth once again found itself under intense scrutiny over its ethical and legal responsibilities. Only this time, any failure to react could cost the world’s biggest social network a lot more than a few negative column inches. The murder of Robert Godwin in Cleveland on Easter Sunday was …