We're hiring_ PR Account Executive, Bath

We’re hiring: PR Account Executive, Bath – £18-22k DOE

If you are looking for the opportunity to join a fast-growing PR agency that will provide you with… Responsibility for each account you manage from day one Opportunity to progress your career at a faster rate than you would with a larger PR agency PR and marketing experience and skills that future employers value the most …then this role could be right for you. ClearlyPR is looking to recruit for …

4 ways to promote your Recruitment agency in a new sector

4 ways to promote your Recruitment agency in a new sector

So how is 2017 shaping up so far for the Recruitment industry? Rather well actually, if the latest available statistics are to be believed. According to the REC’s JobsOutlook Report published towards the end of September, demand for Temporary workers shows a continued rise, with an estimated 1 in 5 employers in the UK expected to hire more staff between now and the end of the year. This is particularly …

OPINION_ Corbyn and the building of a personal brand

OPINION: Corbyn and the building of a personal brand

by Paul MacKenzie-Cummins In any workplace and at business event or dinner party, mention the name Jeremy Corbyn and debate invariably ensues. He is a man who everyone seemingly has an opinion of but irrespective of whether one falls into the pro- or anti- Corbyn camp, the unmistakable fact is that he is a truly remarkable figure – from a PR perspective. His landslide victory to secure the Labour leadership …

Calling yourself the 'market leader' is vanity and could kill your brand

Calling yourself the ‘market leader’ is vanity and could kill your brand

by Paul MacKenzie-Cummins I’m a writer, I’m a PR too and I love the way in which we use language to create certain emotional attachments to brands and individuals. But when did ‘business’ become so vain? Market leaders Open the business pages of pretty much any regional newspaper or trade publication and you will be met with a plethora of new stories featuring companies that are ‘market leaders’. To give …

10 ridiculous questions our agency has been asked by potential clients

10 ridiculous questions our agency has been asked by potential clients

by Paul MacKenzie-Cummins I love PR, truly I do. For me it is the perfect combination of writing and the media, which perhaps explains why I am equally as proactive with our own PR as a business as we are for our clients. However, there is something that’s a huge irritant of mine – stupid questions that clients ask us when we’re pitching for their business. So here goes – …

Getting journos drunk is how we win media coverage...isn't it_

Getting journos drunk is how we win media coverage…isn’t it?

PR has had some flack of late – thanks, of course, to a certain Donald Trump and his cohort including former comms chiefs Sean Spicer and latterly Anthony Scaramucci, whose antics saw him remain in situ for just over one week. Hardly the poster boys of an industry whose job it is to build and protect the reputations of the organisations it serves. There is also the somewhat antiquated view …

Make your media coverage go further

How to make your media coverage go further

We all love to see our organisations get in the media. It’s a great endorsement that people are genuinely interested in your business, what you do and what you have to say. But after today’s newspaper becomes tomorrow’s fish ‘n chip paper, how can you extend the lifespan of your hard fought coverage? Short of printing a copy of your coverage and adding it to your clippings file that lies …

Employer branding

The key facts behind a strong employer brand in 2017

Employer branding – that flighty accomplishment. Do it well and recruitment, staff retention and employee happiness are a foregone conclusion. Without an effective brand, however, we see the opposite – significant disadvantages to your business’ long-term success. So how has a strong employer brand become so important? According to LinkedIn’s research into global recruiting trends for 2016, it was discovered that 72%[1] of organisations agreed that an employer brand has …

Latest news_ New home, new additions to the team

Latest news: New home, new additions to the team

Fast-growing PR agency opens new office in Bath and increases its headcount following a series of new business wins since the turn of the year. Formed in Cardiff in 2014, ClearlyPR, the PR, Content Marketing and Social Media agency, has recently moved to the Glove Factory Studios in Holt, a few miles to the south of Bath city centre. The move is in response to a sharp rise in its …

Oops_ When crisis strikes, is your comms team ready_

Oops: When crisis strikes, is your comms team ready?

“This is a crisis. A large crisis. In fact, if you’ve got a moment, it’s a twelve-storey crisis with a magnificent entrance hall, carpeting throughout, 24-hour portage, and an enormous sign on the roof, saying ‘This Is a Large Crisis’. A large crisis requires a large plan. Get me two pencils and a pair of underpants.” It’s a classic quote from arguably the finest British comedy of all time. It …