THE CLIENT: The UK’s biggest feline charity. BACKGROUND: The leading feline charity in the UK and in 2016 the organisation launched Wales’ first ever ‘Manifesto for Cats’ at the National Assembly, with the aim to put feline welfare on the political agenda ahead of the Welsh Government election in May. With 29% of Welsh households owing at least one cat – higher than the UK average of 24% – and …


Crisis Management

The Client: A leading data protection organisation. The Brief: Our client needed to protect and enhance their reputation as an ethical and credible business and differentiate themselves from the competition in a sector whose image was being compromised by a spate of so-called ‘rogue operators’ entering the market. The Solution: We undertook a number of market research initiatives to enrich the clients’ understanding of their customer and prospect base – …


Content Creation

The Client: Europe’s leading careers website. The Brief: To develop a suite of fresh content that would consolidate our client’s position as a leading online provider of careers content. To enhance the user experience by providing content that was relevant to both active job seekers who are ‘on’ the market and those passive job seekers who are ‘in’ the market. The Solution: Covering all 23 European properties, we worked closely …


Crisis and Reputation Management

Objective: A fast-growing Central European scientific publishing house had quickly established itself as a major ‘open access’ STM provider. However, it faced two key challenges. Firstly, it was struggling to effectively engage with their stakeholders and the rapid growth of the market in which it operated prompted their need to become more competitive. Secondly, as the company continued to expand at an exponential rate, so too did criticism from many …


Thought Leadership

A leading IT staffing provider based in The City was moving into the rapidly expanding cyber security and security-cleared markets. Objectives:
 To position the company as a recruitment partner for multinational financial and defence organisations
. To improve connectivity and engagement across the client’s social media networks
. And to support revenue growth and position company’s executives as experts in the field. Approach: We developed a social media strategy specifically around the …


Media Relations

Objectives: The UK’s leading fertility association was keen to provide a balanced view on the preliminary results of a pioneering new technique which could have a profound effect on the treatment of infertility over the next few years. Infertility affects more than 3.5 million people in the UK alone and while the cause can be identified in the majority of cases, as many as a third remain unexplained. So it …