Five good and five not-so-good PR stories from the last seven days

The role of any good PR consultancy is to keep a constant, real-time check on the news agenda. It ensures we have our fingers on the pulse of what is happening and more important, it helps us identify media opportunities for our clients.

Here we take a look at some of the stories hitting the headlines over the last seven days – five that are good and five that, well, for those involved it was a bad week:

Five good

1. The Independent – Theresa May’s big Brexit speech has ensured her survival – for a week at least. Her “hard facts” and “straight with people” lexicon was a smack in the face for her critics, and may even have won over the naysayers both within her own party and the electorate. READ MORE

2. MonocleCanada’s local papers may get a helping hand in a bid to combat a fall in revenues and subscriptions. PM Justin Trudeau has taken a radical plan to allow traditional media outlets in financial stress, due to declining advertising revenues, to apply for not-for-profit status. READ MORE

3. The GuardianYoung Brixton activists recreate film posters to vent their frustration at the lack of black actors in top roles. Just 0.5% of leading roles in British films over the last 10 years were played by black actors. READ MORE

4. The Mirror – Tweets for later without liking them: Twitter has launched a new feature called ‘Bookmarks,’ allowing users to save Tweets for quick access later, without having to like them. READ MORE

5. The TimesSamsung’s firefighter is back on biggest stage. The man brought in to resurrect the manufacturer’s profile after that crisis, as done just that. He said: “I decided I must make this crisis into an opportunity. If I am not transparent, if I manipulate or hide anything, then it’s another disaster.” READ MORE

Five not so good

1. BBC – Cancer Research UK says it is standing by its campaign that explicitly links obesity to cancer, after being accused on social media of ‘body shaming’. READ MORE

2. The TimesLabour LGBT+ adviser wanted to ‘gay bash’ star. Transgender model who was appointed last Monday has been caught in a Twitter storm after it was revealed posted a tweet in jest to a friend, saying “How’s your barren womb? We all know your little secret…hairy lesbian!” READ MORE (paywall)

3. The TelegraphKFC now suffering gravy shortage as distribution problems continue. KFC, which has 900 restaurants in the UK and Ireland, switched its supplier contract from Bidvest Logistics to DHL on February 14. While their rather brilliant advert pacified many and won them legions of new fans, the fun was short-lived as a second crisis soon followed. READ MORE

4. PR WeekToys R Us collapsed because it neglected its brand. A mixture of failing to invest in its online offering and neglecting to make the in-store experience attractive have led to the closure of the business. READ MORE

5. The GuardianE.ON hikes bills for 1m customers on coldest spring day on record. Around a million households face higher bills for gas and electricity after the big-six power firm E.ON quietly increased prices on the coldest spring day on record. READ MORE