We were surprised to learn that not all businesses want to hire a brilliant PR agency like us to manage their communications…we know, we couldn’t quite believe it either!
So we reckoned we could still play a role in helping them achieve their PR objectives – by sharing some best practice.
PR’s role within the marketing mix has graduated from being a nice-to-have before the recession to very much a central part of an organisation’s promotional strategy over the last few years. Trouble is that not everyone ‘gets’ where marketing ends and PR starts.
But that should not be seen as a problem – as our strapline says, you don’t need to know what PR actually is, you just need to understand what it can do for your business.
That’s what IMPRINT is all about.
We have a collective industry experience amounting to more years than we are prepared to publically admit (hey, the focus is on our ‘experience’ not our age!). We know what good PR looks like and we know how to communicate that in such a way that you, the reader, can pick up one or two top tips that you can apply to your organisation.
IMPRINT is very much about sharing best practice. Yes we want to work with you, we are in business after all. However, we also recognise that sharing our experiences and those of the clients we represent is good for all of us.
If nothing else, by reading the magazine you get some great ideas that can make a significant impact to the way your brand is perceived, the wider audiences that you reach, and ultimately your bottom line. And we get to be seen as a bunch of PR’s who really do know our stuff.
We hope you enjoy reading, and please do let us know if there are any topics that you would like us to write about for the next issue.