Adapting to the 24 Hour News Cycle

In today’s 24 hour news cycle, it is vital that people understand the power and influence of the media if they wish to gain favourable coverage. Corporations, celebrities and politicians all work with PR agencies to maintain a working relationship with journalists and secure coverage in order to stay relevant. Perhaps nobody has illustrated the idea of staying “relevant” better than socialites Kim Kardashian and Katie Price – two women …