CEOs and the need for media training

A few decades ago it was a bit harder for people to express their views on certain issues they disagreed with; there were limited methods of communication, with emails only just arriving and online messengers in the far-off future. This left many with few options – either call, write letters or speak face-to-face. Fast-forward into the 21st century, and the abundance of social media platforms and increased digital presence of …

Social Media: Is it right for my business?

      by Sara Jones, Account Manager, [email protected]   Just because everyone else is creating a digital presence, should you? If so, what platform should you choose? We take a deeper look. Over the past decade, social media has transformed the way we use the Internet and has quickly been recognised as an invaluable tool for companies across the globe. With over 2 billion active users on social media*, …

The Numbers game: Why Twitter followers aren’t the be and end all

          by Anthea Crowe, PR & Communications Executive There’s a huge misconception among business leaders and social media users that follower counts are the most important thing on Twitter. Too much emphasis is placed on having as many followers as possible when, in reality, its importance is overstated. Now, I’m not saying that numbers don’t matter at all; of course an account with little to no …

More bad PR for PR?

by Hannah Prigg PR & Communications Executive [email protected] It’s no secret that PR’s are widely regarded as the deviants of the creative industries. We are according to many, nothing more than advertisers in disguise; motivated by client wins and profitable campaigns. Of course, the industry has been beset by a number of scandals in recent years that haven’t done it many favours. Against such a backdrop of negativity towards the …