Elon Musk, Martin Sorrell and how a CEO can drive perceptions of a business

Following an unscrupulous war of words with a British cave diver, Elon Musk is now being sued for libel. A fortnight ago he was seen smoking marijuana on popular internet podcast The Joe Rogan Experience – the following day Tesla, Inc. fell six per cent on the Nasdaq Stock Market. Musk is quite unlike anything we’ve ever seen before – he is a true celebrity CEO. He is a tech …

resigning in style

Resigning in style – lessons from the Conservative party.

by Jack Buckley Someone once told me that if you can’t say something nice, say something clever but devastating. Niceties now exhausted, Boris Johnson and David Davies, key leaders behind the UK’s Brexit strategy, have now hit the latter stage – clever and devastating. Regardless of your views on Brexit, the effectiveness of these two, or even whether they should have been in government in the first place, one thing …

Is The Apprentice good for your personal brand?

BBC One’s The Apprentice returned to our screens last week with Lord Sugar telling one unlucky contestant to pack their bags after a dismal showing in a sales task. The usual over the top soundbites were on show including my two personal favourites – “I’m disgustingly ambitious” and “I’m like a Swiss army knife of business skills”. Nonetheless, whilst The Apprentice continues to be a popular ratings hit with the British public, it does raise interesting questions …