Social Media: Is it right for my business?

      by Sara Jones, Account Manager, [email protected]   Just because everyone else is creating a digital presence, should you? If so, what platform should you choose? We take a deeper look. Over the past decade, social media has transformed the way we use the Internet and has quickly been recognised as an invaluable tool for companies across the globe. With over 2 billion active users on social media*, …

How a lacklustre PR response can cause chaos

          By Joe Paley, Account Executive [email protected] Multinational corporations spend millions of dollars on PR campaigns every year to build their brand and engage with their target market. Nevertheless, over the last decade a number of large, transatlantic companies have suffered PR disasters – from the Malaysian MH370 air disaster to the Amazon tax avoidance scandal. In an age of social media, corporations worth billions of dollars …

SEO – What’s it all about?

            By Anthea Crowe, Account Executive [email protected]   If you’re new to the world of digital marketing, ‘search engine optimisation’ is likely to be a phrase that you will have heard thrown around the office. For those with a basic understanding of the term, it will probably conjure up ideas of keywords, and whilst yes, this is an element of SEO, it is not all …