Adapting to the 24 Hour News Cycle

In today’s 24 hour news cycle, it is vital that people understand the power and influence of the media if they wish to gain favourable coverage. Corporations, celebrities and politicians all work with PR agencies to maintain a working relationship with journalists and secure coverage in order to stay relevant. Perhaps nobody has illustrated the idea of staying “relevant” better than socialites Kim Kardashian and Katie Price – two women …

CEOs and the need for media training

A few decades ago it was a bit harder for people to express their views on certain issues they disagreed with; there were limited methods of communication, with emails only just arriving and online messengers in the far-off future. This left many with few options – either call, write letters or speak face-to-face. Fast-forward into the 21st century, and the abundance of social media platforms and increased digital presence of …

Are PR professionals set to overtake journalists?

          By Steve Lambert, Account Executive. [email protected]   It would appear that the time of the PRs is now. With recent data from the Office of National Statistics (ONS) suggesting that the amount of PR professionals is up to 55,000, it looks like it’s just a matter of time before the profession overtakes the journalism industry to take pole position in the media sector. But what …

Social Media: Is it right for my business?

      by Sara Jones, Account Manager, [email protected]   Just because everyone else is creating a digital presence, should you? If so, what platform should you choose? We take a deeper look. Over the past decade, social media has transformed the way we use the Internet and has quickly been recognised as an invaluable tool for companies across the globe. With over 2 billion active users on social media*, …

A ‘how to’ guide: Facebook advertising

          by Jack Buckley Account Executive, [email protected]   Facebook advertising has a bad reputation; people think it’s confusing and overly complicated…and rightly so. This type of advertising is so dissimilar to the industry standard of paying for something, and receiving a service, that it immediately puts off those without the time to invest in it. This isn’t like standard advertising; you pay for the privilege of …

Political campaigning and PR: What’s the difference?

          by Hannah Prigg PR & Communications Executive [email protected] The race is on, as we enter the final four weeks before that all-important day. For the party leaders, every article, interview, and public appearance counts. Labour and the Conservatives have fiercely locked horns and are determined to do whatever it takes to clinch the keys to Downing Street for at least the next five years. But, …