The QR code is dead, and the publicity stunt is dying. Long live simple marketing

          by Jack Buckley PR & Communications Executive [email protected] It goes without saying that the QR code is dead. Really, it was dead before it began, but that’s an article for a different time.  The functionality of the code was not explained enough in its infancy, and honestly, taking out your phone, opening an app, taking a picture and waiting for the code to be recognised …