CEOs and the need for media training

A few decades ago it was a bit harder for people to express their views on certain issues they disagreed with; there were limited methods of communication, with emails only just arriving and online messengers in the far-off future. This left many with few options – either call, write letters or speak face-to-face. Fast-forward into the 21st century, and the abundance of social media platforms and increased digital presence of …

Is The Apprentice good for your personal brand?

BBC One’s The Apprentice returned to our screens last week with Lord Sugar telling one unlucky contestant to pack their bags after a dismal showing in a sales task. The usual over the top soundbites were on show including my two personal favourites – “I’m disgustingly ambitious” and “I’m like a Swiss army knife of business skills”. Nonetheless, whilst The Apprentice continues to be a popular ratings hit with the British public, it does raise interesting questions …

Social Media: Is it right for my business?

      by Sara Jones, Account Manager, [email protected]   Just because everyone else is creating a digital presence, should you? If so, what platform should you choose? We take a deeper look. Over the past decade, social media has transformed the way we use the Internet and has quickly been recognised as an invaluable tool for companies across the globe. With over 2 billion active users on social media*, …

How a lacklustre PR response can cause chaos

          By Joe Paley, Account Executive [email protected] Multinational corporations spend millions of dollars on PR campaigns every year to build their brand and engage with their target market. Nevertheless, over the last decade a number of large, transatlantic companies have suffered PR disasters – from the Malaysian MH370 air disaster to the Amazon tax avoidance scandal. In an age of social media, corporations worth billions of dollars …

What is the best way to deal with a reputation crisis?

by Steven Lambert, PR & Communications Executive It can take years to build up a decent, honest reputation, yet as decorated athlete Mo Farah has recently found out, it takes only days to knock it down. The latest doping scandal in sport has been directed not at the runner but instead his coach, Alberto Salazar. Since then, Farah has been eager to distance himself away from Salazar – but is …

More bad PR for PR?

by Hannah Prigg PR & Communications Executive [email protected] It’s no secret that PR’s are widely regarded as the deviants of the creative industries. We are according to many, nothing more than advertisers in disguise; motivated by client wins and profitable campaigns. Of course, the industry has been beset by a number of scandals in recent years that haven’t done it many favours. Against such a backdrop of negativity towards the …

Katie Hopkins: Professional Troll

          by Jack Buckley PR & Communications Executive [email protected] Katie Hopkins has been successfully exiled to that notorious arena where ‘celebrities’ go to revive their ailing careers – the Celebrity Big Brother house. Finally! Some level of control over the vitriol spewing from her opinionated fingertips! And all it took was the simple ability to not have the television on. Bliss! Or so I thought. The …