Barack Obama: The ‘everyman’ President?

          By Steve Lambert, Account Executive. [email protected]   There’s no denying that since his rise to power in 2009, Barack Obama has succeeded in portraying himself as a more down to earth, ‘trendy’ President than his more traditionalist predecessors. I mean, there’s even an article by MTV titled ‘11 Times Barack Obama Was the Coolest President’. Whether it’s doing his best Jay-Z impression and brushing dirt of his …

What is the best way to deal with a reputation crisis?

by Steven Lambert, PR & Communications Executive It can take years to build up a decent, honest reputation, yet as decorated athlete Mo Farah has recently found out, it takes only days to knock it down. The latest doping scandal in sport has been directed not at the runner but instead his coach, Alberto Salazar. Since then, Farah has been eager to distance himself away from Salazar – but is …