The rocket man and the PR machine

by Jack Buckley PR & Communications Executive [email protected] Richard Branson is a man famed not only for his business acumen, but his unique practice of hiring ‘experts’ to make the small-scale decisions within each business. His job is bankrolling, vision and direction. This strategy has gone fantastically well so far, his train and airline companies are still going strong, and few companies have been left by the wayside (Virgin Megastores …