What makes a good Tweet?

This one comes straight from my bright yellow legal notepad (the executive type, apparently.) When I work, I like to write down my thoughts – it’s good to see them on paper, and helps me to focus on the most important things… the fewer distractions, the better. Yesterday’s thought process was ‘I wonder what makes our Tweets good?’ – an oddly appropriate topic for today’s blog post! So what actually …

Adapting to the 24 Hour News Cycle

In today’s 24 hour news cycle, it is vital that people understand the power and influence of the media if they wish to gain favourable coverage. Corporations, celebrities and politicians all work with PR agencies to maintain a working relationship with journalists and secure coverage in order to stay relevant. Perhaps nobody has illustrated the idea of staying “relevant” better than socialites Kim Kardashian and Katie Price – two women …

CEOs and the need for media training

A few decades ago it was a bit harder for people to express their views on certain issues they disagreed with; there were limited methods of communication, with emails only just arriving and online messengers in the far-off future. This left many with few options – either call, write letters or speak face-to-face. Fast-forward into the 21st century, and the abundance of social media platforms and increased digital presence of …

A PR Stunt too far? Holiday Firm behind Search for Child’s Father

            By Joe Paley, Account Executive [email protected] In today’s 24 hour news cycle, PR firms work hard to create original campaigns that are able to stand out in a competitive media landscape. Strictly speaking, re-using old ideas and refusing to take risks makes it more difficult to gain traction in the media – as it often requires out of the box thinking to capture the public’s …

Social Media: Is it right for my business?

      by Sara Jones, Account Manager, [email protected]   Just because everyone else is creating a digital presence, should you? If so, what platform should you choose? We take a deeper look. Over the past decade, social media has transformed the way we use the Internet and has quickly been recognised as an invaluable tool for companies across the globe. With over 2 billion active users on social media*, …

A ‘how to’ guide: Facebook advertising

          by Jack Buckley Account Executive, [email protected]   Facebook advertising has a bad reputation; people think it’s confusing and overly complicated…and rightly so. This type of advertising is so dissimilar to the industry standard of paying for something, and receiving a service, that it immediately puts off those without the time to invest in it. This isn’t like standard advertising; you pay for the privilege of …

Money: The Social Media killer

          by Jack Buckley Account Executive, [email protected]   Tinder, MySpace and YouTube are all examples of monetising services ‘gone wrong’. Whilst two of the three remain major players in the Social Media circuit, the change garnered a significant amount of negative publicity, and caused a user-exodus. Whilst Tinder has yet to be replaced, Vimeo now outclasses YouTube in terms of usability. MySpace does not exist as …

How Poor Social Media Use Can Destroy Your Job Prospects

            By Joe Paley, Account Executive [email protected]   In an of age technological innovation social media channels such as Facebook, Twitter and LinkedIn play a serious role in the recruitment process – one that cannot be overlooked. According to a study by Execu.net, 90% of recruiters research social media accounts of potential candidates before deciding who to interview. However only 27% of candidates are given …

SEO – What’s it all about?

            By Anthea Crowe, Account Executive [email protected]   If you’re new to the world of digital marketing, ‘search engine optimisation’ is likely to be a phrase that you will have heard thrown around the office. For those with a basic understanding of the term, it will probably conjure up ideas of keywords, and whilst yes, this is an element of SEO, it is not all …