resigning in style

Resigning in style – lessons from the Conservative party.

by Jack Buckley Someone once told me that if you can’t say something nice, say something clever but devastating. Niceties now exhausted, Boris Johnson and David Davies, key leaders behind the UK’s Brexit strategy, have now hit the latter stage – clever and devastating. Regardless of your views on Brexit, the effectiveness of these two, or even whether they should have been in government in the first place, one thing …

What makes a good Tweet?

This one comes straight from my bright yellow legal notepad (the executive type, apparently.) When I work, I like to write down my thoughts – it’s good to see them on paper, and helps me to focus on the most important things… the fewer distractions, the better. Yesterday’s thought process was ‘I wonder what makes our Tweets good?’ – an oddly appropriate topic for today’s blog post! So what actually …

Social Media: Is it right for my business?

      by Sara Jones, Account Manager, [email protected]   Just because everyone else is creating a digital presence, should you? If so, what platform should you choose? We take a deeper look. Over the past decade, social media has transformed the way we use the Internet and has quickly been recognised as an invaluable tool for companies across the globe. With over 2 billion active users on social media*, …

A ‘how to’ guide: Facebook advertising

          by Jack Buckley Account Executive, [email protected]   Facebook advertising has a bad reputation; people think it’s confusing and overly complicated…and rightly so. This type of advertising is so dissimilar to the industry standard of paying for something, and receiving a service, that it immediately puts off those without the time to invest in it. This isn’t like standard advertising; you pay for the privilege of …

The Numbers game: Why Twitter followers aren’t the be and end all

          by Anthea Crowe, PR & Communications Executive There’s a huge misconception among business leaders and social media users that follower counts are the most important thing on Twitter. Too much emphasis is placed on having as many followers as possible when, in reality, its importance is overstated. Now, I’m not saying that numbers don’t matter at all; of course an account with little to no …