What makes a good Tweet?

This one comes straight from my bright yellow legal notepad (the executive type, apparently.) When I work, I like to write down my thoughts – it’s good to see them on paper, and helps me to focus on the most important things… the fewer distractions, the better. Yesterday’s thought process was ‘I wonder what makes our Tweets good?’ – an oddly appropriate topic for today’s blog post! So what actually …

Should ‘selfies’ affect a candidate’s suitability?

It’s probably safe to say that anyone under the age of 30 has made the arguably dubious choice of sending a selfie to friends and family, or even posting one to Facebook, Twitter and Instagram. Although often a harmless bit of fun, research has suggested that many recruiters look at selfies with disdain, tarnishing their perception of a potential recruit before they’ve even met them. The UK Social Recruitment Survey …

Social Media: Is it right for my business?

      by Sara Jones, Account Manager, [email protected]   Just because everyone else is creating a digital presence, should you? If so, what platform should you choose? We take a deeper look. Over the past decade, social media has transformed the way we use the Internet and has quickly been recognised as an invaluable tool for companies across the globe. With over 2 billion active users on social media*, …

Money: The Social Media killer

          by Jack Buckley Account Executive, [email protected]   Tinder, MySpace and YouTube are all examples of monetising services ‘gone wrong’. Whilst two of the three remain major players in the Social Media circuit, the change garnered a significant amount of negative publicity, and caused a user-exodus. Whilst Tinder has yet to be replaced, Vimeo now outclasses YouTube in terms of usability. MySpace does not exist as …

How Poor Social Media Use Can Destroy Your Job Prospects

            By Joe Paley, Account Executive [email protected]   In an of age technological innovation social media channels such as Facebook, Twitter and LinkedIn play a serious role in the recruitment process – one that cannot be overlooked. According to a study by Execu.net, 90% of recruiters research social media accounts of potential candidates before deciding who to interview. However only 27% of candidates are given …

The Numbers game: Why Twitter followers aren’t the be and end all

          by Anthea Crowe, PR & Communications Executive There’s a huge misconception among business leaders and social media users that follower counts are the most important thing on Twitter. Too much emphasis is placed on having as many followers as possible when, in reality, its importance is overstated. Now, I’m not saying that numbers don’t matter at all; of course an account with little to no …