The Ashes and “Brand Wales”: The Capital’s Growing Footprint

            By Joe Paley, Account Executive [email protected]   One of world sport’s oldest rivalries will be on show in Cardiff this week when the highly anticipated Investec Ashes series begins. Going way back to 1882, the Ashes has been at the centre of British sporting theatre with figures such as W.G Grace, Donald Bradman, Ian Botham and Ricky Ponting lighting up audiences around the world. …

15,000 velothon-goers give the Welsh brand a boost

  by Jack Buckley PR & Communications Executive There’s only one word that accurately sums up the Velothon in Wales…impressive. Impressive that almost 15,000 cyclists were processed straight after a major football match between Wales and Belgium, and impressive that the chosen routes were so consistently monitored. What was most impressive, however, were the cyclists themselves – especially that mad pair on the tandem. People came from all over the …