A PR Stunt too far? Holiday Firm behind Search for Child’s Father

            By Joe Paley, Account Executive [email protected] In today’s 24 hour news cycle, PR firms work hard to create original campaigns that are able to stand out in a competitive media landscape. Strictly speaking, re-using old ideas and refusing to take risks makes it more difficult to gain traction in the media – as it often requires out of the box thinking to capture the public’s …

Money: The Social Media killer

          by Jack Buckley Account Executive, [email protected]   Tinder, MySpace and YouTube are all examples of monetising services ‘gone wrong’. Whilst two of the three remain major players in the Social Media circuit, the change garnered a significant amount of negative publicity, and caused a user-exodus. Whilst Tinder has yet to be replaced, Vimeo now outclasses YouTube in terms of usability. MySpace does not exist as …