Five content marketing tactics you need to do in 2019

by Sadie Jones 2019 is here and content marketing is more important than ever. Forever evolving, it’s crucial that your business isn’t left behind because it isn’t keeping up with what your target audience wants. In fact, 86% of UK businesses use some form of content marketing to build their brand, extend audience reach and ultimately, drive new business. Here are some of the trend we are expecting to be …

How to use #hashtags to build a campaign

by Sadie Jones The majority of social media platforms have now fully embraced the use of hashtags and businesses are seeing the benefits too. They boost your social engagement rates, increase the number of impressions and drive traffic to your destination of choice. But have you ever thought about building your own hashtag campaign? Take the lead over your competition and let your hashtag campaign provide your company with topic-focused …

What makes a good blog?

Did you know that on average, companies with blogs produce 67 per cent more business leads per month than those without? Owning a blog can open up a world of opportunities: attracting new audiences, positioning you as an expert in your field and driving website traffic. These are just a few benefits. Sounds good? Read on to find out what you need to do to start successfully blogging in 2019. …

The ‘fall and rise’ of Abercrombie and Fitch

  If asked which fashion brands have a tarnished reputation in the fashion sector, you may mention John Galliano’s racist slur, the Burberry scandal or perhaps you would identify the ethical concerns around youth-orientated brands such as American Apparel and Abercrombie and Fitch. Whilst American Apparel experienced the full brunt of a bad reputation and filed for bankruptcy their brand has since been taken over, rebranded and refocused as a means …

Five company lessons from popular Christmas films

You can learn, from the best, Improve the business whilst you rest. As you’re settling down for Christmas this year, why not use your favourite holiday films as inspiration to improve your business? As you may know, most films come with subliminal messages, well, here are some messages we’ve identified that could help your company rise to even greater success in the New Year.   Polar Express: Seizing the right …

Clearly PR interviews Sir Peter Bazalgette, Chairman of ITV

On 3rd December, we were granted the opportunity to interview Sir Peter Bazalgette, Chairman of ITV. Here’s what he had to say to say when we interviewed him on behalf of our client, Cardiff Business Club. How has the media changed since you started your career, and what does the future hold? Well in one word, digital. The internet era is going through the media like a typhoon on heat …

Why too many businesses are being short-changed by their PR agencies with social media

For any business, no matter how large or small, or the sector in which they operate, social media is an essential part of the marketing arsenal. At a time when organisational reputations can be built and bruised in an instant, social media’s role within the promotional mix cannot be understated. So, why are some businesses heeding the advice of those PR agencies who pay lip service to it? I was …