Clearly PR interviews Sir Peter Bazalgette, Chairman of ITV

On 3rd December, we were granted the opportunity to interview Sir Peter Bazalgette, Chairman of ITV. Here’s what he had to say to say when we interviewed him on behalf of our client, Cardiff Business Club. How has the media changed since you started your career, and what does the future hold? Well in one word, digital. The internet era is going through the media like a typhoon on heat …

Why too many businesses are being short-changed by their PR agencies with social media

For any business, no matter how large or small, or the sector in which they operate, social media is an essential part of the marketing arsenal. At a time when organisational reputations can be built and bruised in an instant, social media’s role within the promotional mix cannot be understated. So, why are some businesses heeding the advice of those PR agencies who pay lip service to it? I was …

I’m a celebrity (in crisis): Get me out of here!

Three years ago, I wrote a short piece on the mishandling of the PR crisis that embroiled Domenico Dolce and Stefano Gabbana in 2015 following an interview they did with Italian magazine, Panorama. In it the fashion duo spoke out against gay couples having the opportunity to adopt children in rather crude terms (read more here). It was a disaster yet despite the fallout and obvious damage to their personal …

Thought Leadership: Does anyone really care?

Adapted from the November edition of Recruiter imPRint magazine – download for free here. by Vicki Eastman They should. To quote The Handmaid’s Tale: “Ordinary is what you are you used to.” Thought leadership is the antithesis to that way of thinking; it is challenging the status quo. It’s taking the ordinary and asking if things should be that way, if things wouldn’t be better if they were different. Thought …

How start-up agencies are disrupting the market

Taken from the November edition of Recruiter imPRint magazine – download for free here. In 2016, we received a call from the director of one of Europe’s largest and most established executive search firms. They wanted to speak to us about helping them to raise awareness of their brand and positon themselves as front of mind within their target markets. OK, I said, but as a genuine market leader what …

What’s happening with the recruitment sector?

One of our main sectors (as I’m sure you already know) is recruitment, so much so, that we pride ourselves on our knowledge of this indispensable industry. We do everything we can to know as much about the comings and goings of recruitment as possible. As with our previously published data in December 2017 and May 2018, we have set out to provide a snapshot that shows you how the …

3 powerful ways to build your recruitment agency brand

The Recruitment Agency Expo is one of the largest trade events for the UK Recruitment sector. It’s a great opportunity for those within the sector to listen and learn from a wealth of speakers who share their insights into the sort of things that recruiters care most about. I was fortunate to be asked to speak about how agencies can build their brand and, in doing so, boost their appeal …