Client: Mental health charity

Objective: Support launch of a new national mental health charity that focuses on suicide prevention.

Media of most importance and influence to the client: Regional and national newspapers, magazines, radio stations and TV channels as well as certain trade publications.

Objective:

Support launch of a new national mental health charity that focused on suicide prevention.

Media focus:

Regional and national newspapers, magazines, radio stations and TV channels as well as certain trade publications.

Time frame:

6 months.

What would success look like to the client:

Achieve top tier media coverage and generate awareness of the campaign across the UK.

Results we’re proud of:

  • Rishi Sunak, Prime Minister, recorded a piece to camera calling for support for the charity and its campaign.
  • Coverage secured 370+ pieces of media coverage, including full interviews with Sky News, BBC Radio 5 Live, BBC Radio 2, BBC Breakfast, and Channel 5 News.