Why CEO reputation influences brand perception 14 May 2020 | 4 min read | News Paul MacKenzie-Cummins
Survey of 500 business leaders finds “women know more than men” and are key to post-pandemic economic growth 6 May 2020 | 6 min read | News Paul MacKenzie-Cummins
3 ways brands will need re-approach their PR in the post-pandemic era 24 April 2020 | 5 min read | News Paul MacKenzie-Cummins
COVID-19: How to become a spokesperson at a time of crisis 15 April 2020 | 6 min read | News Paul MacKenzie-Cummins
Die another day: Managing a PR agency at a time of crisis 30 March 2020 | 6 min read | News Paul MacKenzie-Cummins
In tricky times, try to think tomorrow not today 18 March 2020 | 4 min read | News Paul MacKenzie-Cummins
Brand aid: What happens when your name is hijacked by a disaster or rogue entity? 29 February 2020 | 6 min read | News Paul MacKenzie-Cummins
How ‘earned’ media proves itself more valuable than paid 5 January 2020 | 5 min read | News Paul MacKenzie-Cummins
