The 1 marketing rule that Recruitment businesses need to follow right now

20 July 2020 | 2 min read | News
Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

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Employers will bite when you say something relevant that supports their specific needs.

The scattergun approach to selling has never worked, and it doesn’t work with your marketing either. Employer priorities and values have changed and blasting our generic marketing content no longer works.

Adapt your approach – make it personal, develop direct relationships with prospects and provide information that adds value and addresses their specific needs.

Here’s a quick video which explains more.

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Get in touch

If you have a question about anything to do with how to raise the profile – and extend the reach – of your recruitment agency or search firm, feel free to get in touch with Paul MacKenzie-Cummins on:

Tel: 0333 207 9477 or 07453 755 057

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