VIDEO SERIES: How to win clients and influence people

21 February 2024 | 2 min read | PR
Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Introduction

Do you want to learn how to win clients, increase brand awareness and influence people with Public Relations? In this video series, Paul (accompanied by Rupert) shares his guide to creating a PR strategy that has real impact.

So, let’s get started. Here’s what to expect:

Video 1

How do you know if you need PR? It can be hugely effective in raising greater awareness of who you are and what you do – but you need to know why you want PR before engaging with an agency. In this video, you’ll figure out the answer for yourself:

Video 2

The key to moving a potential client to a paying one is the way in which you can demonstrate that you understand the prospect – their needs, wants, and motivations.

In this video, Paul shares the key elements you should focus on for your client, and how to win your next client:

Focus your PR and messaging on helping your customers achieve their desired business outcomes with the value you create for them.

Hear more about creating value from Paul in the final instalment of the series as he shares how to properly win new business with an effective PR strategy.

Video 3

Focus your PR and messaging on helping your customers achieve their desired business outcomes with the value you create for them.

Hear more about creating value from Paul in the final instalment of the series as he shares how to properly win new business with an effective PR strategy:

 

Ready to get your PR started? Contact Paul MacKenzie-Cummins: