A Tale of Two Influencer Campaigns: Why a Famous Face Isn’t Always Enough

by Vicki Eastman Influencer marketing is everywhere, and with good reason; it’s a long-accepted truth that we are more likely to buy something if we receive a recommendation from someone we trust. Whilst big brands are turning away from traditional campaigns, which involve working with well-known personalities often over a long period of time, many charities still rely on a famous face to promote their cause. Last month, Serena Williams …