CEOs and the need for media training

A few decades ago it was a bit harder for people to express their views on certain issues they disagreed with; there were limited methods of communication, with emails only just arriving and online messengers in the far-off future. This left many with few options – either call, write letters or speak face-to-face. Fast-forward into the 21st century, and the abundance of social media platforms and increased digital presence of …

Is The Apprentice good for your personal brand?

BBC One’s The Apprentice returned to our screens last week with Lord Sugar telling one unlucky contestant to pack their bags after a dismal showing in a sales task. The usual over the top soundbites were on show including my two personal favourites – “I’m disgustingly ambitious” and “I’m like a Swiss army knife of business skills”. Nonetheless, whilst The Apprentice continues to be a popular ratings hit with the British public, it does raise interesting questions …

New Season, New Image Tweaks for BT Sport

            By Joe Paley, Account Executive [email protected]lypr.co.uk On Saturday afternoon at 12:45pm, the 2015/16 Premier League season started with Manchester United entertaining Tottenham Hotspur at Old Trafford. With most spectators of the sport debating how Louis Van Gaal’s United side would line-up on the day, very few took notice of the fact that BT Sport, the channel broadcasting the game, was about to show off its …