A Tale of Two Influencer Campaigns: Why a Famous Face Isn’t Always Enough

by Vicki Eastman Influencer marketing is everywhere, and with good reason; it’s a long-accepted truth that we are more likely to buy something if we receive a recommendation from someone we trust. Whilst big brands are turning away from traditional campaigns, which involve working with well-known personalities often over a long period of time, many charities still rely on a famous face to promote their cause. Last month, Serena Williams …

Social Media: Is it right for my business?

      by Sara Jones, Account Manager, [email protected]   Just because everyone else is creating a digital presence, should you? If so, what platform should you choose? We take a deeper look. Over the past decade, social media has transformed the way we use the Internet and has quickly been recognised as an invaluable tool for companies across the globe. With over 2 billion active users on social media*, …

New Season, New Image Tweaks for BT Sport

            By Joe Paley, Account Executive [email protected] On Saturday afternoon at 12:45pm, the 2015/16 Premier League season started with Manchester United entertaining Tottenham Hotspur at Old Trafford. With most spectators of the sport debating how Louis Van Gaal’s United side would line-up on the day, very few took notice of the fact that BT Sport, the channel broadcasting the game, was about to show off its …

SEO – What’s it all about?

            By Anthea Crowe, Account Executive [email protected]   If you’re new to the world of digital marketing, ‘search engine optimisation’ is likely to be a phrase that you will have heard thrown around the office. For those with a basic understanding of the term, it will probably conjure up ideas of keywords, and whilst yes, this is an element of SEO, it is not all …

The QR code is dead, and the publicity stunt is dying. Long live simple marketing

          by Jack Buckley PR & Communications Executive [email protected] It goes without saying that the QR code is dead. Really, it was dead before it began, but that’s an article for a different time.  The functionality of the code was not explained enough in its infancy, and honestly, taking out your phone, opening an app, taking a picture and waiting for the code to be recognised …