Jeremy Corbyn & the Value of Authenticity in PR

          By Joe Paley, Account Executive [email protected] Jeremy Corbyn is currently providing the biggest shakeup to the Labour Party since the creation of New Labour in the 1990s. Corbyn, 66, who was elected to the House of Commons in 1983 as MP for Islington North, has created front-page newspaper headlines since his surge in the recent leadership polls. Party members, who helped bring Labour into the political …

How a lacklustre PR response can cause chaos

          By Joe Paley, Account Executive [email protected] Multinational corporations spend millions of dollars on PR campaigns every year to build their brand and engage with their target market. Nevertheless, over the last decade a number of large, transatlantic companies have suffered PR disasters – from the Malaysian MH370 air disaster to the Amazon tax avoidance scandal. In an age of social media, corporations worth billions of dollars …

SEO – What’s it all about?

            By Anthea Crowe, Account Executive [email protected]   If you’re new to the world of digital marketing, ‘search engine optimisation’ is likely to be a phrase that you will have heard thrown around the office. For those with a basic understanding of the term, it will probably conjure up ideas of keywords, and whilst yes, this is an element of SEO, it is not all …