Forgetting the “PR” in Pret A Manger

Food retail chain Pret A Manger has been made accountable for a tragic incident that resulted in a 15-year-old girl’s allergy-related death. The incident occurred in 2016 and it has resurfaced due to the West London Coroner’s Court ruling that the cause of death was directly related to inadequate food labelling from the retailer. The Coroner’s Court stated that Natasha Ednan-Laperouses “had been reassured by the lack of specific allergen information” on …

CEOs and the need for media training

A few decades ago it was a bit harder for people to express their views on certain issues they disagreed with; there were limited methods of communication, with emails only just arriving and online messengers in the far-off future. This left many with few options – either call, write letters or speak face-to-face. Fast-forward into the 21st century, and the abundance of social media platforms and increased digital presence of …

What is the best way to deal with a reputation crisis?

by Steven Lambert, PR & Communications Executive It can take years to build up a decent, honest reputation, yet as decorated athlete Mo Farah has recently found out, it takes only days to knock it down. The latest doping scandal in sport has been directed not at the runner but instead his coach, Alberto Salazar. Since then, Farah has been eager to distance himself away from Salazar – but is …