PR Audit & Bespoke PR Playbook
The current ‘attention economy’ combined with the rise in AI usage for product/service searches has made PR more important than ever. This service will boost your current PR efforts and make your business more discoverable on AI.
89% to 94% of AI search results are generated from earned media such as quotes, interviews, featured articles. (MuckRack, Cision 2026)
14 day PR & Audit Playbook Programme
Ideal for in-house marketers and managing directors of firms with annual turnovers up to £20 million.
Outcomes you can expect:
- Identify your media edge and audit your current media profile vs your competitors
- Discover the most valuable PR opportunities you are currently missing
- Develop the hooks that drive media interest again and again
- Be seen and perceived on a level playing field as your competition (and get ahead of them!)
- Identify the most effective ways to shape perceptions of your business and its key people
This service is provided in three phases:
Phase 1: Defining your media edge
- Competitor intelligence:We deliver real-time data on your competitors’ current PR activity, revealing which narratives they are winning and where they are exposed.
- Media story blueprint:We identify the exact ‘type’ of stories your business owns that journalists are actively interested in right now, ensuring your content is always relevant and your prospects of media success are maximised
- Audience resonance:We create a Customer Persona Tool to help you instantly tailor your messaging to resonate with each target demographic; thereby, amplifying your impact
Phase 2: Building your authority
- Brand voice lock-in:We clearly define your organisation’s core brand persona and tone of voice, ensuring consistency and credibility across all external communications
- Compelling content curation:We pinpoint your most impactful data, research, or strategic opinions – the ‘golden nuggets’ – most likely to compel journalists, customers, and key stakeholders to engage you
Phase 3: Tailored PR roadmap
The final deliverable is a tailored execution roadmap. This is literally a 24-page document that serves as a PR blueprint for you to refer to whenever you are planning a media outreach project (e.g. press release) or campaign (e.g. to raise awareness of an event or issue).
It is bespoke to your business and includes the precise messaging, pitch angles, and step-by-step tactics required to secure high-impact earned media coverage.