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Posts by Paul MacKenzie-Cummins

Southern Water boss doubles salary whilst debt piles up and company hikes customer bills

18 July 2025 | 3 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Masterchef’s Torode goes, but BBC scores reputation own goal

16 July 2025 | 3 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Your one-page guide to creating great thought leadership content

16 July 2025 | 2 min read | Content Marketing
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

BBC exposé blows reputational roof off Connells and Purplebricks

14 July 2025 | 3 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

GenAI: the brand and bottom line killer?

2 July 2025 | 5 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

FTSE firms ditching ESG and DEI face PR hell

25 June 2025 | 3 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Flying the flag: Pride, protest, and the power of standing firm

19 June 2025 | 2 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Can you be a ‘thought leader’? (Be careful how you answer!)

18 June 2025 | 4 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

ASA right to ban “irresponsible” Twix ad

11 June 2025 | 2 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

How to make a post go viral(ish) on LinkedIn

10 June 2025 | 2 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The rise of cyber attacks on major brands: A wake-up call for customer trust and brand protection?

5 June 2025 | 2 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Time to step outside the ESG echo chamber?

30 May 2025 | 4 min read | ESG
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Swift Police response to Liverpool incident averted another Southport

27 May 2025 | 3 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

M&S crisis continues with comms under greater pressure

21 May 2025 | 5 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

PR tip: What’s the best time and day to send a press release?

19 May 2025 | 3 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins
Clock on red brick wall of modern office and several colleagues working individually by tables

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