Is AI enhancing or destroying your brand? 10 February 2026 | 4 min read | Content Marketing Paul MacKenzie-Cummins
Do you have what it takes to be a thought leader (and do you know what a thought leader REALLY is)? 10 December 2025 | 3 min read | PR Paul MacKenzie-Cummins
Stop losing money: Why PR trumps Advertising… every time 2 December 2025 | 3 min read | Clearly News Paul MacKenzie-Cummins
Clearly MD features in Winter edition of Director magazine 28 November 2025 | 2 min read | Crisis Comms Paul MacKenzie-Cummins
Why B Corp and ESG growth is being stifled by poor bubble-led comms 27 October 2025 | 2 min read | ESG Paul MacKenzie-Cummins
Bad PR day for Waitrose: When a single store’s error risks reputation of entire brand 22 October 2025 | 4 min read | Crisis Comms Paul MacKenzie-Cummins
The final chapter? Why Prince Andrew’s reputational collapse signals ‘No way back’ 20 October 2025 | 4 min read | Crisis Comms Paul MacKenzie-Cummins
Red Tractor reputation at risk over misleading eco messaging 15 October 2025 | 3 min read | Crisis Comms Paul MacKenzie-Cummins
ChatGPT et al’s unexepected boost to demand for human-generated thought leadership content 26 September 2025 | 3 min read | Content Marketing Paul MacKenzie-Cummins
Starmer: A crisis that can be overcome (if given time) 15 September 2025 | 4 min read | Crisis Comms Paul MacKenzie-Cummins
Sacked Nestlé CEO leaves successor with mega reputation rebuilding challenge 3 September 2025 | 5 min read | Crisis Comms Paul MacKenzie-Cummins
What the coffee wars teach us about business branding 2 September 2025 | 3 min read | PR Paul MacKenzie-Cummins
The high-wire reputation act: Why high-profile struggling businesses need PR 28 August 2025 | 4 min read | Crisis Comms Paul MacKenzie-Cummins
Sanex: Great if you are white, but yak if you are black 20 August 2025 | 4 min read | Crisis Comms Paul MacKenzie-Cummins
Cut, paste, apologise: Swatch and the global epidemic of tone-deaf branding 18 August 2025 | 3 min read | Crisis Comms Paul MacKenzie-Cummins
