Clearly on ITV News: Has Rebekah Vardy scored a PR own goal?

23 May 2022 | 2 min read | Clearly News
Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The #wagathachristie debacle is drawing to a close, and in an interview with ITV News I was asked to comment on what this case has done for the reputations of the two parties – Rebekah Vardy and Colleen Rooney.

I said:

If Vardy is receiving PR advice, it is “shockingly bad” and is “almost akin with Prince Andrew’s Newsnight” interview widely labelled as a “car crash”.

“The hype that’s gaining around this – people are intrigued about what is going to happen but it’s almost becoming a farcical circus.

“Whatever deal she’s got with brands, they’ll be looking to disassociate themselves.

“With regards to Rebekah Vardy, it’s a right royal balls up. It’s the most disastrous thing going.

“There are more things coming out on a daily basis that are doing more and more damage to her reputation. I’m finding it very difficult to see where she can come back from this because I’m not sure she can.

“She [Mrs Vardy] was looking for sympathy and support but what she’s done is antagonised people by showing that lack of real world connection with people, empathy and understanding. People have got bigger problems in the world.”

“Racking up fees in excess of £1 million at a time when many people in this country are struggling to make ends meet due to rising living costs will likely alienate her.”

I ended by suggesting a way for her to regain the public’s support would be to drop the case and donate the court fees to a charitable cause.

See full article on the ITV News website: https://www.itv.com/news/2022-05-19/why-brand-experts-believe-wagatha-christie-is-an-own-goal-for-rebekah-vardy