Executive Profiling
There was a time when all the CEO had to do was focus on the machinations of running the business – ensure it remained competitive, financially viable, and profitable. That’s no longer the case. Consumer attitudes have changed and their purchasing decisions are increasingly influenced by those at the helm of their favourite brands.
Position your organisation’s key people as true sector thought leaders
If your customers don’t know who your key people are, not only is there a lack of awareness about your organisation but also levels of trust in it will be lower than with a competitor whose executive team has a public persona.
According to a global survey of businesses, 45 per cent of CEOs say that the reputations of the organisation and its senior people are intertwined – the better the perception customers have of the leadership team, the more favourable they perceive the business itself.
53 per cent of 300 decision makers surveyed have done business with a company after consuming thought leadership content published by one of its senior executives.
Clearly PR market research conducted March 2024
The C-suite and senior leadership teams can no longer remain focused purely on the business side. There is a greater expectation from customers, employees, and investors to be visible in the public domain talking about industry trends and social purpose.
But it needs to be authentic communication that is in sync with the organisation’s expertise and brand identity. That’s where the Clearly PR team comes in.
We can support you with:
- Identifying what your key people want to be ‘known’ for and craft their stories whilst being mindful of the organisation’s overall vision, mission, and purpose.
- Developing the tone that matches each executive’s own personality. Authentic communications can only come when the stories we’re telling are spoken in a tone where audiences can ‘hear’ the author speaking to them.
- Getting your stories out there to the people you want to engage with using the platforms that facilitate the right communication, from authored articles for the media and blogs for the company website, guest appearances on podcasts and at key industry events such as conferences, seminars, and round tables, to interviews and quotes in the media.
We also provide executive positioning for high-profile figures too. Examples include:
- Ollie Ollerton: Ex-Special Forces, former instructor on Channel 4’s SAS: Who Dares Wins, and Director of personal growth and development consultancy, BreakPoint. Media highlights include: METRO, The Mirror, Business Leader.
- Gary Ashworth: Former Chaiman of Interquest Group, investor, commentator on entrepreneurship, and author of ‘Eat The Pudding First.’ Media highlights include: Times Radio, The Telegraph, Management Today, The Express, and MailOnline.
- Ann Hiatt: Former Executive to Jeff Bezos at Amazon, and both Eric Schmidt and Marissa Meyer at Google, now author of ‘Bet On Yourself’ and growth leadership consultant at Ann Hiatt.