Personal Brand Strategy and Development

Position your key people as true and trusted sector experts.

There was a time when the CEOs/MDs role was focused purely on the machinations of running the business and ensure it remained competitive, financially viable, and profitable. That’s no longer the case.

Consumer attitudes and stakeholder expectations have changed. The way in which they perceive an organisation and its attractiveness as one to work with or work for is increasingly influenced by the personalities at the top.

Your customers, employees, partners, and investors expect your senior people to be visible in the public domain talking about industry trends and social purpose.

But what you say and how it is communicated must be authentic and in sync with the organisation’s brand identity and overarching strategy.

That’s where the Clearly team comes in.

Read how Clearly elevated the profile of one of the most exciting UK entrepreneurs and got her in front of over 1 billion people via regional press, national TV, and newspaper interviews. Click here.

We can support you with:

• Identifying what your key people want to be ‘known’ for and crafting their stories whilst being mindful of the organisation’s overall vision, mission, and purpose.
• Developing the tone that matches each executive’s own personality. Authentic communications can only come when the stories told are spoken in a tone where audiences can ‘hear’ the author speaking to them.
• Getting your key people in front of the right people via multiple formats, such as quotes and interviews in the media, featured articles, blogs, videos and pieces to camera, guest appearances on influential podcasts, and speaking opportunities at key industry events such as conferences, seminars, and round tables.