Thought Leader Strategy and Development
What is thought leadership?
Thought leadership is about building on your area of expertise and then creating content that provides context, relevance, meaning and value to your audience.
It is about recognising the pain points, challenges, needs and wants of your target audience and generating a response that provides a semblance of a solution or enhanced understanding of whatever ‘it’ is.
This type of content can be specific to an individual or the organisation and can take many forms and the choice of content is important. Luckily for you, we know precisely what content delivers the highest returns.
We surveyed 300 business leaders and decision makers and asked them what formats they prefer to consume for business-related content. They ranked their preferences as follows:
- Articles and interviews in the media
- Podcasts
- Videos, such as pieces-to-camera and explainers
- Whitepapers based on original research
- Company blogs
- Webinars
- LinkedIn content, such as long-form posts and carousels
- Digital assets, such as infographics
- Case studies
In our experience, the most effective thought leadership campaigns include a mix of most if not all of the above.
Read how one thought leadership campaign we ran for a tech firm targeting the Pharma industry generated x4 the number of targeted new business meetings, $250,000 in sales mid-way through the campaign, and exposed them to over 8,000 prospects. Read here.