The B Corp Agency Supporting All B Corps
Clearly PR has been a certified B Corp since 2021 – one of the very first PR agencies in the UK to become so. Since then, we have focused on helping other B Corp businesses and brands to get their messages ‘out there’.
At the same time, we’ve been using our status to encourage non-B Corp companies to get started on their own journey to becoming a better, more sustainable and socially responsible business.
Telling your stories (and discovering those you had no idea were there)
The very nature of being a B Corp is that your business already has stories that it can tell. You’ve gained certification. Your company has delivered X amount of value to the local community. Your latest sustainable initiative has significantly reduced your organisation’s carbon emissions.
These are great stories that are likely to be of interest to your target customers and potential media choices. Our job is to unearth the wealth of other stories that are not so easy to spot by most people… but not by us.
Pitching your stories to the media that is important to you
Sometimes, clients already have a story that they want to make public.
In the case of a recently certified B Corp client, they announced the decision to transition to become an employee-owned trust (EOT). This is a great story and one that carries even greater gravitas because the client is one of the very first sustainable housing and construction companies in the UK.
Not all stories are obvious though, as this next example shows.
During a deep dive with one B Corp client, the managing director of a sustainable packaging company expressed a view: he believes consumerism may have caused the climate crisis, but societal values and technology can provide a solution to it. We pitched this to a leading trade magazine where he was quoted alongside a research Fellow from University of Oxford.
In each scenario, we:
- Identified the client’s target audience and the media outlets that best serve their ideal demographic.
- Conducted a media outreach exercise whereby we proactively approached those journalists and editors who have prior experience and interest in this subject matter.
The more targeted the media approach is, the better the media coverage each story generated.
B Corps we work with
Whether you operate in the Professional Services, Retail and Consumer, Manufacturing and Construction, or Charity and Third Sectors, we will work with you to uncover the stories that your customers and prospects want to hear and the media of most importance to you will be keen to publish.