2 things the media want from businesses right now

23 January 2023 | 2 min read | PR
Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The volume of PR activity we have seen among businesses in the first three weeks of this month is already higher than that for the whole of January last year. So too is the demand among various media outlets for businesses to provide commentary and insights.

So, what is the media interested in most right now?

1. The economy:

Interest rates, a slowdown in growth, and the ongoing cost of living are dominating demand by journalists. They’re keen to get insights from business leaders on what these things mean for their sectors and their customers.

They are particularly keen to hear from those that have good news to share, such as:

  • latest results
  • investments received/made
  • major new contract wins
  • company acquisitions
  • key hires

2. Doing good:

Media interest in all-things ESG continues to grow apace. Their focus is very much on businesses who can demonstrate the impact that their ESG initiatives are having as well as commenting on:

  • ethical investing
  • corporate responsibility
  • net zero
  • greenwashing
  • sustainable business

PR tip!

When pitching your story to the media, the following will save you time and increase your chances of being published:

  • Target specific journalists who have written about the subject before and may likely be interested in what you have to say. And,
  • Keep your pitch short and sweet – stick to a maximum of 5 words in your headline, and keep the body copy to 150 words or less.

Journalists receive on average 30 pitches every day (source: Muckrack)  and use fewer than 3% of those (source: Propel). The odds are stacked against you, so you need to ‘sell’ your pitch in the best way possible.

If you need any support in getting your organisation’s message ‘out there’, me and my team are
here to help.