An important message from our Barketing Manager
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Rupert the dog talks to Helen Fripp, Associate Director.
It’s not always easy being a Cockapoo with an underbite in a busy PR agency, but my colleagues make it all worthwhile.
I find a good team-building exercise is to sidle up to someone’s desk, offer them my plastic bone like I really want them to have it, then whip it away when they try and get it off me. They’re an OK bunch, but there’s no way those suckers are touching my stuff.
I’m pretty chilled out. I only really get worked up when it’s time for a walk. That rattle of the lead, the anticipation of the big outdoors, it just gets me every time.
But not everyone is as chilled as me, apparently.
The agency is a hive of activity and when the going gets tough, a simple walk just doesn’t cut it for some of them, and that’s where I come in.
Like every good PR dog, I’ve done my research. I don’t like to big myself up too much, but the stats back up what I already know. Don’t ask me how, but I can feel when my workmates are getting stressed.
That’s when I dump the bone and go over for a chat, which means pinning back the ears, showing them a little of the whites of the old eyeballs and if things are really bad, giving them my paw. I make myself cute, if you like.
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It’s been scientifically proven that I actually make a medical difference, by reducing hypertension in difficult situations. Apparently, more so than a spouse or a friend. So sorry humans, you’re not the best at everything.
Other benefits of little old me are better task performance and increased social interaction. I’m pretty good at what I do, but none of it’s too complicated. However, humans are asked to do some complex tasks, and when I’m on the scene, they do them better.
For example, when placed in controlled groups, the group with the pet around them performed better in arithmetic and speech tasks. Being a performance-enhancing team mate comes naturally for me – I don’t even need to think about it.
I’m also great in an awkward situation. They talk a lot, but humans can be really bad at feeling comfortable around each other.
We dogs don’t stand on ceremony, we just go straight in for ‘the sniff’, and whilst I don’t advocate for that amongst my human colleagues, they can use me as a conduit for a more relaxed kind of interaction, I’ve got no problem with that.
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I’m not saying we’re perfect, though.
There are a few things to look out for with animals who aren’t as used to this schtick as me. Get approval from the alpha and the pack – that goes without saying – and alongside the team, make sure your dog is considered for training and development.
I don’t expect everyone to like me. Some people might find me smelly and annoying, but that’s just the nature of the beast. I’m happy to leave them to it if that’s what they prefer. I’m just here to help.
I’m going to have to sign off now – I’m sure I heard someone open the fridge and I find that difficult to ignore.
Stay happy out there and keep it real.
Rupert
Barketing Manager
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