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Posts by Paul MacKenzie-Cummins

Is your PR contextual, or on repeat?

2 November 2020 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The role of brand ‘purpose’ in driving business growth in the post-pandemic economy

7 September 2020 | 3 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

When will I (and my business) be famous?

26 August 2020 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why content creation is worth the time investment (the ROI speaks for itself)

14 August 2020 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why your start-up or small business needs PR

5 August 2020 | 3 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

What does a PR firm actually do?

17 July 2020 | 9 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The dangers of paying lip service

15 July 2020 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Business leaders reveal preferred content formats

10 July 2020 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Has the ‘death’ of influencer marketing been exaggerated?

9 July 2020 | 7 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Thought leadership’s impact and influence on consumer purchasing decisions

5 July 2020 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Clearly research lifts lid on thought leadership today

5 June 2020 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Thought leadership in the pandemic and post-pandemic era: value or vanity?

1 June 2020 | 3 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

How to thrive as a virtual leader

27 May 2020 | 7 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why CEO reputation influences brand perception

14 May 2020 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Survey of 500 business leaders finds “women know more than men” and are key to post-pandemic economic growth

6 May 2020 | 6 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

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