Last week, Clearly’s managing director, Paul MacKenzie-Cummins, was asked by METRO newspaper to respond to a video that emerged from Mexico involving Dwayne ‘The Rock’ Johnson ahead of his latest film premiere, Black Adam.
In case you haven’t seen it, here’s what happened:
With an online readership of 35.7 million, not to mention c.990k print circulation of the METRO, this was an opportunity not to be missed.
Paul talked about what made this such a powerful piece of PR. It was a split second and impromptu moment that would invariably boost Dwayne Johnson’s personal brand and enhance his reputation.
Moreover, with Johnson’s obvious influence further bolstered, this can – and likely will – be a boost to the DC franchise that has struggled to increase interest in the DC film.
You can read the fuill interview Paul had with METRO by clicking here.