Clearly in the news: South West Business Insider - A little more conversation, a little less attention
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In his latest column for South West Business Insider, Clearly MD Paul MacKenzie-Cummins shares the insights of recent research we conducted into the marketing priorities between now and the end of 2021.
A little more conversation, a little less attention
The next six months could be the most significant for many businesses in the South West. With the promise of an impending post-pandemic boom, the marketing decisions that business leaders make in the here and now will likely determine whether their organisations are able to take advantage of the opportunities that lie ahead or fall behind the curve.
From traditional advertising and digital marketing to public relations and influencer marketing (which is not exclusive to lifestyle brands), marketers and business leaders have a plethora of options available to them. So, where should their priorities be and how will the pandemic dictate their promotional strategy in the coming months and beyond?
These are precisely the two questions that we recently posed to over 100 senior marketers.
Continue reading on the South West Business Insider website. Click here to jump straight to the article.
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