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Client Stories is a series of posts that take a helicopter overview of some of the work we have done with a number of clients over the years.
The idea is not to showcase how incredibly brilliant the Clearly team is (but if that’s the conclusion you draw then that’ll be great!); rather, it is to give organisations a flavour of why a business employs an agency like us in the first place and the outcomes that the work undertaken by the account team has in terms of:
- The impact the client has in their market
- The influence they are subsequently able to exert across their current and future client base
- How this positively affects their income levels
Our hope is that these stories from across the Professional Services, Education, Manufacturing, Technology, Non-profit and Third sectors might spark an idea that you can apply to your organisation’s public relations and marketing strategy. And if you need a steer or sounding board, just fill in the contact form and we’ll organise a call.
Here’s this week’s featured client story.
Sector: Professional services
- An international recruitment client was looking to demonstrate its expertise within their sector throughout Europe.
- While well-established with a strong order book, the client was looking for a way to raise their profile as a service provider of choice in the eyes of the industry’s leading players.
- They also needed to find an innovative way of engaging prospects in a non-self-promotional way.
Approach: Thought leadership, media relations.
- Clearly identified key people within the business whose expertise, experience and industry insights could serve as brand ambassadors and thought leaders for the organisation.
- A sustained series of authored blogs was penned for the company’s website, newsletters and social media profiles.
- Key messages were agreed as to how the company both wished to be described and what they wanted to be ‘known’ for. This meant we were able to ‘sell’ the client to those journalists and editors whose audience best reflected the clients’ target demographic.
- Featured articles in key industry publications were produced along with a bespoke piece of original market research.
- Ongoing media relations activity over a period of 18 months generated a plethora of media coverage. This gave the client a combined audience reach of 20 million across regional, national and trade media along with national TV and radio including SKY News, BBC Radio 4, The Guardian, and Forbes.
- A contract worth over £100,000 was secured on the back of the market research and whitepaper project that we conducted.
- Brand awareness across the client’s key markets was increased, as was the number of new unique visitors to their website. This boosted the number of inbound enquiries and sales.
- Sales consolidation was further enhanced as a direct result of the thought leadership created which served to demonstrate their expertise rather than paying lip service to it.