Clearly in the news: Why greenwashing is on the rise, and how to curtail it

8 December 2022 | 2 min read | Crisis Comms
Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Last month, Net Zero Professional, an online magazine that serves as a platform for organisations seeking to make positive changes towards becoming zero carbon producing enmities, ran a series of video interviews with industry experts that dug deep into the rising tide of businesses and brands inflating their green credentials.

I was one of those they asked to take part and during the interview which you can view below I talked on the ‘battle’ among organisations for who wins in the eco-stakes, why we’re seeing a rise in greenwashing, and what can be done to slow it down.

More important, how businesses and brands can clearly communicate their green credentials in a way that sees them praised for the impact they are having and avoid courting any criticism.

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Mine was one of several interviews involving various experts in their field and I would urge you to put the kettle on and give them a watch – they will be a sound investment of your time I promise. Click here for full series.

In the meantime, here’s Yours truly: