Last month, Net Zero Professional, an online magazine that serves as a platform for organisations seeking to make positive changes towards becoming zero carbon producing enmities, ran a series of video interviews with industry experts that dug deep into the rising tide of businesses and brands inflating their green credentials.
I was one of those they asked to take part and during the interview which you can view below I talked on the ‘battle’ among organisations for who wins in the eco-stakes, why we’re seeing a rise in greenwashing, and what can be done to slow it down.
More important, how businesses and brands can clearly communicate their green credentials in a way that sees them praised for the impact they are having and avoid courting any criticism.
You may also like to read:
- Impact reporting key to kicking greenwashing into touch (and gaining customer trust)
- Who cares if you believe in ESG or not?
- Video series: Mastering your ESG comms
Mine was one of several interviews involving various experts in their field and I would urge you to put the kettle on and give them a watch – they will be a sound investment of your time I promise. Click here for full series.
In the meantime, here’s Yours truly: