MRL Consulting
Case Study ONE: Helping build MRL as a great place to work
Overview
MRL, specialist recruiters in the niche high-technology market, needed to position themselves as an employer of choice in order to attract new talent across all levels of seniority. At the same time, they wanted to highlight their expertise to clients and candidates a like, positioning themselves as an authority in the market.
The Approach
Working with MRL, we sought to build a strong story about why the recruitment agency is a great place to work. The business took the decision to trial a four-day working week, and we built a supporting proactive media campaign designed to make as much noise as possible around this announcement. Our campaign focused around three points in time to gain maximum exposure: the announcement of the trial, feedback at the end of the trial and ‘six months on’ from the successful implementation of the four day working week. Part of our activity saw us piggy back on the labour party conference
The Outcome
As a result, we secured coverage over a twelve-month period in top tier titles including WIRED, BBC Politics Live, Sky News and ITV news, not to mention several trade publications and local outlets. As a result of the outreach, CEO David Stone has become a go-to commentator for the BBC on the subject of the four-day working week, appearing on BBC Radio Four’s Bottom Line.
- 95% staff retention
- 25% increase in productivity
- Short term absence reduced by 40%
- 95% said they felt more rested
- 87% said their mental health had improved
Case Study TWO: Positioning MRL as the experts in niche markets
Overview
MRL, specialist recruiters in the niche high-technology market, wanted to stand out from the competition by highlighting their expertise to clients and candidates a like, positioning themselves as the authority in the recruitment market.
Activity
We built a regular content programme for MRL, using consultants’ LinkedIn profiles to share insights and opinions on topics relevant to the technology recruitment market, which resonate with their niche audiences. We created dedicated blogs for the website, helping to demonstrate the business’s knowledge and understanding of the different sectors.
We took time to research and speak with the business’s recruitment consultants, to truly understand the industry and the challenges individuals and businesses face in niche markets, such as semi-conductors and XX.
Content included blogs, case studies, long form articles, social media commentary, guides and industry whitepapers.
The Outcome
- Over 60 pieces of written content
- Increased LinkedIn followers to more than 35,000
- 22.5% increase in users to the website
- Six figure sum generated as a result of thought leadership content
- Articles trending within #semiconductors on LinkedIn
Impact
A particularly successful piece of long form content explored key trends in the semiconductor industry. The circulation of this content enabled several new business conversations, leading to a deal worth six figures.
Another example of this is a blog we produced for the LinkedIn of one of MRL’s team. The niche topic inspired several conversations and became a trending post on LinkedIn, leading to lots of new connections for the consultant and a hugely increased candidate network. This also led to new business and secured placements for MRL.
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