Content Marketing
Sound content marketing seeks to position its creators as those with the insights, ideas, and real-world practical understanding of the business world within which they operate in a way that adds value to the relationship between supplier and consumer.
“Clearly are the thought leaders on thought leadership.”
Client of four years
What is content marketing?
Content marketing is the creation of content that is relevant, valuable, and engaging for its intended consumer. This content could be in the form of authored thought leadership blog articles, informational videos, guides, whitepapers, or case studies for example.
Whatever format is decided upon, the goal of that content is the same: to meet the needs of its intended audience at each stage of the buying process – awareness, consideration, decision.
How do you know what content format is right for your organisation?
To answer this, Clearly PR surveyed 300 business leaders and decision makers and asked them what formats they prefer to consume the most for business-related content. They said:
- #1 – Articles penned for the media
- #2 – Podcasts
- #3 – Videos
- #4 – Whitepapers
- #5 – Company blogs
- #6 – Webinars
- #7 – LinkedIn
Put another way, video (including pieces to camera and motion graphics) and podcasts ranked top (77%) followed closely by thought leadership articles and blogs (76%).
We can support you with:
- Articles
- Piece to camera videos and scripting
- Corporate and promotional videos
- Podcasts and podcast scripting
- Motion graphics for social media
- Infographics
- Whitepapers and guides
- Magazines
- Case studies
- Web copy and microsite campaign pages
- Social media content
Articles you may like to read:
- Research finds thought leadership key driver of growth in 2024
- The ultimate one-page guide to creating great thought leadership content
- Generative AI ‘frenzy’ lacks fizz
- Generative AI is killing reputations