South West communications agency returns to growth and is on course for record year

21 January 2021 | 3 min read | News
Clearly Team

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Clearly has kicked off the new year with a trio of new client wins, new job creation, and a financial pledge to support sustainable and social impact programs.

Following a turbulent year for the communications and public relations industry, Clearly has seen a sharp rise in demand for its services to record a 59 per cent increase in revenue over the last six months, with half of its current portfolio of 18 regional and national clients acquired during this period.

This has led to the creation of four new positions across all levels of the business that will bring Clearly’s total headcount in Bath to 14, with one consultant already based in California to support the company’s clients with operations in the US.

At the same time, Clearly has launched its first paid internship scheme for university undergraduates in addition to registering for the UK Government-funded Kickstart Scheme. Applications for the scheme throughout the region are still pending and Clearly has pledged to create three new jobs to support 16–24-year-olds who are currently unemployed.

2021 is set to be the company’s most financially successful in its seven-year history, and on 1st January Clearly introduced its pledge to people and planet.

Over the next seven years, 2 per cent of every penny the company earns each month will be given to environment and social impact initiatives – namely homelessness, child literacy, youth unemployment, and water poverty. Clearly has set itself a target of giving at least £500,000 to such causes during this period.

Furthermore, 10 per cent of the team’s time each month is now allocated to providing pro bono services for good causes locally with three organisations currently being supported.

Paul MacKenzie-Cummins, Founder and Managing Director of Clearly, said: “2020 was an extremely challenging year for many businesses, and we certainly were not immune to any of them. But we quickly adapted to the prevailing winds.

“By developing a range of new services that not only met the constantly shifting needs of businesses in the context of the here and now, and those that would likely be in demand several month’s down the line, Clearly was able to bounce back and record our fastest rate of growth since the business was founded in 2014.”

Driving this growth has been the launch of a new suite of services that include digital marketing, video content creation, creative and web design, and corporate branding.

“PR is no longer just about getting media coverage for clients,” said Paul. “The increasing proliferation of the media is making it harder for businesses to be seen, read, and heard by the audiences they need to engage.

“By adding a digital and creative dimension to their outreach campaigns and enhancing the brand itself, businesses can make a bigger impact, gain more influence, and positively impact their bottom line like never before.

“We work at all levels, but to answer the need for new beginnings during and post-pandemic, we are launching a start-ups package specifically aimed at addressing all comms, branding and content needs for new start-ups right from the outset.”