Video: There's an election coming. So too is growth. Are you ready?

History has shown time and again that the UK economy always enjoys positive growth during election years, and forecasts suggest that this year will be no different. But are you ready to take advantage of the expected increase in demand for the products or services that your company produces?

29 June 2024 | 2 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

With every general election there follows a boost to the economy. That’s what history has shown us and after the starved economic outlook we’ve all had to ensure since 2020, it’s safe to assume that this will be met with a universal ‘Yessss!’

But, is your business positioned to take advantage of the positive trading conditions that lie in wait around the corner?

In this short (3 mins) video, I’ll talk about the need for businesses to stop treating PR as a tool that gets you and your organisation’s name in the media of most importance and influence to you. Rather, the focus really must be on how you can – should – use PR as part of your ‘growth’ strategy.

Over the course of the next few minutes, I will use a real-life example based on an experience that I had when working for the global leader in its space during the 2008/09 recession.

I’ll explain how their decision to pause all PR activity during the downturn and resume it when the economy turned for the better proved to be the most catastrophic business decision they ever made and one that haunts them to this day.

As always, if any of the content in this video resonates with you feel free to email me directly on, or take 10 seconds to fill out the form on our Contact page.

Thanks for watching.


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