Video: How can charities utilise PR to drive awareness?
PR, many will say, is the reserve of large-scale charities with marketing budgets the size of a small country’s GDP. Nothing could be further from the truth. Size is irrelevant, the stories you have to tell is what really matters.
Charities can often feel that PR isn’t for them. With a limited budget and even less time, the sector may feal that the benefits of public relations are out of their range.
But that isn’t the case.
In this video, Meg and Paul discuss why, with a small investment of time, huge returns can be gained no matter the size of the charity or their marketing budget.
