Sunday Times Best Company

How one of the fastest growing recruitment businesses in the UK used PR to boost its workforce by a quarter and open up new revenue streams.

Client: Fast-growing South West-based recruiter and Sunday Times Best Company

Services provided:

Media relations
Thought leadership and personal branding.
Digital marketing

Key results:

Staff retention levels rose from 64% to 81% – up 27%.
Clearly’s personal branding strategy created new revenue streams with a rise in incoming enquiries.
The Sunday Times Best Companies to Work For for three consecutive years.
100+ pieces of media coverage secured.
The company became a go-to commentator on hiring trends, skills shortages, sector-specific issues and challenges, and workplace related topics.
Heat’s founder managing director’s personal profile was increased through the securing of regular column opportunities within several leading regional business and trade-specific publications.

Why did they appoint Clearly?

Clearly PR started life as a specialist media and content marketing agency for the recruitment sector. When Heat Recruitment was looking to ramp up their marketing efforts to support their ambitious growth plans they turned to an industry specialist to help them.

Objectives

Help the business to become both an employer and supplier of choice.
Build greater awareness of Heat Recruitment as one of the fastest growing companies in the South West.
Raise its profile to hiring managers across multiple sectors – Accountancy & Finance, Insurance, Legal, Engineering and Technology sectors.

How we delivered value to the client

We undertook a sustained and blended media approach, which included:

Thought leadership:

Creating a series of articles and opinion pieces for Heat’s key people who would become its brand ambassadors.

Media outreach:

‘Selling’ the client into the media where their target audience ‘hangs out’ the most, from local and regional publications to trade and national media outlets.

Whitepapers:

Deep dive research and insights into the latest trends affecting each sector the client operated within.

Digital content creation:

Boosting the client’s online presence by creating content on a daily basis for each of Heat’s social media channels, managing and growing their online communities.

Client praise for our work

“We have been so impressed with the way Clearly PR have immersed themselves in our brand and in our vision, their understanding of our business and our priorities.”

“The way they can adapt many kinds of specialist commentary and expert opinion and turn that into engaging news stories in the business pages and trade press, has really enhanced our reputation in the eyes of the people and companies we are trying to influence.“